Six Reasons Why You Should Jump Into Article Marketing
Word Count:
717
Summary:
If you are working to become a successful online entrepreneur then you have probably already tried to increase traffic and generate sales through search engine positioning and pay per click advertising. Have you also tried article marketing? Article marketing is the strategy of writing articles related to your business and publishing them on other websites and in the ezines of complementary companies with a link back to your site. This form of online promotion is a very effec...
Keywords:
article writing, article marketing, Internet promotion
Article Body:
If you are working to become a successful online entrepreneur then you have probably already tried to increase traffic and generate sales through search engine positioning and pay per click advertising. Have you also tried article marketing? Article marketing is the strategy of writing articles related to your business and publishing them on other websites and in the ezines of complementary companies with a link back to your site. This form of online promotion is a very effective way to build traffic and boost sales. Below you will find the main ways that article marketing can benefit you.
1. It is your best way to get known as an "expert" in your field.
Why should someone buy from you and not from one of the thousands of your competitors that are also online? The few lines that you write in your "about us" section of your website may not be enough to set you apart from the others. However, if your potential customer sees your name on well-written and informative articles appearing on several websites around the Internet, then she will regard you as an expert in your field. The more you publish, the greater your recognition will be and the more your reputation will be enhanced.
2. Informative articles build trust in your ability to provide a good product or service.
If you are selling online your most important asset is to be seen as knowledgeable and trustworthy. When one of your articles is selected by another publisher and placed on a website or included in an ezine, that publisher is in effect endorsing you. This kind of endorsement will impress the readers of those articles and they will feel more confident in doing business with you, especially if your article is published in an ezine or on a website which they already respect.
3. Your articles help to "pre-sell" your products and services.
It is the quality of website traffic that counts, not necessarily the quantity. The best kind of traffic you can get is from people who have read one of your articles, and have liked what they have read. These web visitors come into your website with an eagerness to know more and are much more likely to buy something from you then someone who comes onto your site "cold" or without any introduction to your ideas.
4. Article writing is a great way to generate content for your ezines and your own website.
Although you can look at article marketing as an outreach activity designed primarily for publication elsewhere, you can also use these articles in your own newsletters and on your own website. Keeping in touch with your customers and clients through a regular newsletter is an important part of doing business online. However, you need a steady flow of good material to really be successful. If your articles are good enough to be published on someone else's website, then by all means publish them first in your own newsletters and on your website.
5. Articles published on other sites help to build one-way links to your website.
Link building is one of the keys to making a website successful, but, as with traffic, it is the quality of the links that matter, rather than the shear number. Each time one of your articles is placed on another website, you will get a link back to your site. These are one-way links because you did not have to trade links to get them. Usually these links come from pages with fewer outbound links than the standard link pages where your link is usually placed when making a reciprocal arrangement. One-way links coming from pages with few outbound links help to build Page Rank more effectively than reciprocal links.
6. You can generate a lot of money from articles that are published elsewhere.
I am conducting an online business from one of the most unlikely locations on the Earth, Albania. Despite this handicap, I have had people call me up on the phone and go on to order thousands of dollars worth of services. All of this has been the result of articles about website promotion and search engine optimization which I have written and published over the past few years. If I can do it from Albania, think of what you can do from your place.
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In essence, PLR is a kind of license you acquire for material, which allows you to change and edit existing material and call it your own. Without having to do a lot of work, you could be credited as the author of the material and not have to worry about any violations in copyright.
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1. Saves time and effort.
You probably already know how much work and time it will take to write an article. On average, a single 700-word article will take about two hours to compose from scratch. If your intention is to create a website with over 50 pages, then you can see how daunting and time-consuming the task of simply writing content will be. PLR articles will save you this time and effort.
2. All credit goes to you.
You are under no obligation to credit the original author for PLR articles. As such, when you publish them on your website, no outbound links and advertisements will be there to distract your visitor / customer. All links will be focused on your brand and your affiliates.
3. Saves you money.
This point requires a different point from saving time and effort simply because of economics. Hiring writers to create content for your website averages about $15 per article. If your site were to hold even just 20 articles that you need to update regularly (say every two weeks), you'd see how the bill could add up.
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You don't like how the article is written or the information it is presenting? PLR allows you to change the material right away without needing to ask permission from the writer.
This is also especially useful for optimizing your website for search engines since you can enrich the content with keyword phrases to improve your rankings in SERPs.
5. Create a brand for yourself.
Today, it's all about distinguishing yourself from the rest. PLR articles allow you to provide content that is both relevant and updated. By doing so you build a reputation with your target audience as an expert. And since people would much rather go with someone they trust, your chances of return visitors increases significantly.
6. Get professional results.
Many of the writers who offer articles with PLR are professionals and have access to the latest information regarding your field of interest. By acquiring the rights from them, you avail yourself of their professional results without having to retain their services regularly.
With one set of PLR articles and some creativity on your part, you can extend the life of the articles to the point where the content has more than paid for itself. So when sourcing out a supplier for PLR articles, ask for sample works to demonstrate the quality of articles you would be purchasing.
Now that you know why you should seriously consider getting PLR articles, here are some ways to get you started on profiting from them.
1. Compile a list or report.
You can consolidate a series of articles of a similar theme and package them as a report or listing of information. While you may think that anyone can do this, you'd be surprised how little of this is done.
Many people don't have the time to read or the willingness to read several articles at different times. Providing them a simplified version of the information they want will be a welcome offer for your visitors. You can either give away the report for free, sell it as your own product or use it as content on your website.
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This is especially useful when producing material for an email campaign. A series is by far, one of the more effective ways to create a following with your audience.
Give enough to allow them a feel for what you're offering and hint at giving more of the same if they will subscribe to your mailing list. In turn, your emails promote your website by inviting them to visit you on a more regular basis.
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It is very possible for you to take a set of PLR articles and come up with an ebook, for which you can credit yourself as the author.
Since you have created an entirely new product you could repackage this and sell this with your own resale rights. Just like you, there are people who are looking for material they can use for their own promotion needs so cater to this market as they are increasingly growing in number.
As you can see, using PLR articles are not only effective in providing truly useful content. They are also cost and labor-efficient, which means you can focus more of your time to more important matters, whether they are for business or otherwise.
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